Trade Cycle Management is designed to shorten the ownership. The strategy is designed to bring your customer back to the dealer every 2 or 3 years. Rabello has been one of the pioneers since 1993, launching Trade Cycle Products in the US, Europe and Latina American markets.

Trade Cycle Management is the oldest form of CRM (Customer Relationship Management), and still is a very powerful tool to sustain customer loyalty and retention,

Trade Cycle Management continues to be the main source to generate incremental business through the sales a new car and the trade-in of used cars.